Sales update from last week: Slower sales seen at most projects…

Home seekers seemed to have turned wary and were in a “look but don’t buy” mood, resulting in slower take up rates at most new projects last week. The is according to reports in the ST/BT today.

Vacanza @East
Developers Hoi Hup Sunway sold almost 90 units at the soft launch for Vacanza @East at Lengkong Tujoh last Tuesday but only about 20 sales have been registered since, even though the showflat was crowded over the weekend. This has taken total sales in the project to 110 units of the 141 units released. The freehold project has 473 units in all.

NV Residences
City Developments’ 642-unit NV Residences in Pasir Ris, on the market since Aug 30, has sold 358 out of the 400 units released, with 23 sales made last week. The 99-year leasehold project sold 250 units within the first week of its preview about a month ago.
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Twin Peaks
There were about 5 sales at high-end Twin Peaks at Leonie Hill Road over the weekend, with more than half of the 70 units released sold since its launch two weeks ago. The 99-year leasehold project, developed by OUE, has a total of 462 units.

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Sales update from last week: Twin Peaks & NV Residences

The BT has reported that private residential sales appeared quieter last week as the buzz created in the preceding week, when NV Residences was released, ebbed.

Twin Peaks
This project was officially launched last Sunday, marked by the start of its ad campaign.

Overseas Union Enterprise, the project’s developer, is understood to have sold about half of the 70 units it has released so far of the 99-year leasehold condo at Leonie Hill Road.

While OUE has been previewing the project for a few weeks, the bulk of the options are said to have been issued over the weekend. The average price is about $2,870psf. Prices start from about $1.5 million for a one-bedroom unit of 550sqft.

The buyers were mostly Singaporean and OUE is also said to have garnered strong interest from a further 16 to 17 potential buyers who need time, perhaps to do a quick check with their bankers.

Market watchers reckon OUE is probably eyeing a further recovery in high-end residential prices before releasing more units in its 462-unit project.

About 60% of the units in Twin Peaks are one-bedders; the rest comprise two and three bedders. OUE is selling the units on a fully-furnished basis.

NV Residences
City Developments has sold about 50 units of NV Residences since last Thursday, when it reopened the project’s showflat – a slower pace compared with the 250 units sold in the preceding week, when the project was released.

As of 5pm last Sunday, the developer had sold 300 out of the 350 units released of the 642-unit, 99-year leasehold condo in Pasir Ris.

Singaporeans make up about 80% of buyers at NV Residences.

CDL reopened the NV Residences showflat last Thursday, followed by an official launch – marked by the start of an advertising campaign – on Saturday last week.

At NV Residences’ preview on Sep 8, 160 out of 200 units released were transacted. CDL sold a further 90 units over the rest of that week, which included a holiday-extended weekend.

CDL initially priced its project at $830psf on average but later raised prices marginally by 1 – 2%.

The wife and I have visited NV Residences last Sunday. We will try to post our review within the next 2 days…
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Three new launches expected in September/October…

The BT reports today that some developers plan to go ahead with property launches despite uncertain market conditions brought about by the government’s latest move to cool rising prices.

There will be at least three new launches in the next two months:

• OUE will officially roll out Twin Peaks, a high-end project at Leonie Hill Road, on September 18.
twin peaks

• Frasers Centrepoint has said it will go ahead with the launch of Esparina Residences – an executive condominium (EC) project at Sengkang – in October as planned.
Esparina Residences (location)

• MCC Land is also scheduled to launch The Canopy – another EC project – in October.
the canopy location

The launch of the EC projects suggests developers are confident of demand for such homes. HSR executive director (agency) Jeffrey Hong points out that the EC market is unlikely to be significantly affected by the new rules.

ECs cater largely to first-time home buyers – people who genuinely need a home, he noted. Also, even before the new rules set in, EC owners already have to adhere to a five-year minimum occupation period before they can sell the units.

However, the launch of Cityscape by IOI group and Kim Seng Heng Realty will apparently be pushed back because of the market uncertainty. City Developments’ NV Residences is slated for launch this quarter, but no date has been set.

Measures introduced by the government last week to cool the property market have pushed some home seekers to the sidelines. They are trying to work out the impact of the tighter rules that cut the amount they can borrow if they already have a housing loan, or restrict them from owning public and private property at the same time.
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July private residential sales – Full Report

The wife and I have given you the scoop fresh from the 9.30pm news last night. Here is the full story as published in the BT today:

Developers’ sales of private homes surged 82% month on month to 1,544 units in July from the low of 847 units in June, according to the latest official figures. This reflects a resumption in home buying, which had taken a breather during the school holidays and World Cup.

However, sales are expected to slip to around 800 – 1,000 units again in August, on the back of slower launches during the Hungry Ghost Months, say some property agents. After this ends on September 7, both launches and sales will pick up again, they reckon.

In the first seven months of this year, developers have sold 9,957 private homes (excluding executive condos), after last year’s strong sales of 14,688 units.

CB Richard Ellis expects the full-year figure will be about 14,000 units. Jones Lang LaSalle’s estimate is 13,000 – 14,000 while DTZ’s SE Asia Research head Chua Chor Hoon puts the number at 13,000 – 15,000 units.

“The outlook still remains positive against the backdrop of Singapore’s economic growth and the low interest rate environment but buyers will be more selective given that so many Government Land Sale sites are being sold; this will translate to greater choice of new projects.”

“Prices have also been on the rise, so potential buyers will be more discerning in picking properties that have better potential for rental income or capital appreciation,” Ms Chua added. DTZ’s data shows that secondary market prices of completed private homes appreciated about 6 – 8% in the first half of this year; her full-year forecast is an 8 – 13% increase.

CB Richard Ellis executive director (residential) Joseph Tan reckons that developers are unlikely to test new price benchmarks when they resume launches next month. But prices are unlikely to fall below current levels either, as land prices remain high, he adds.

On the other hand, signs of buyer price resistance continue to prevail. Colliers International’s analysis of official developer monthly sales data released by URA shows that the proportion of private homes sold by developers priced at $1,500psf and below was at its highest level in 10 months in July, at 88%.

The Outside Central Region, where mass-market properties are typically located, accounted for 42.8% of the total 1,544 units sold by developers in July, while the Core Central Region, where the most expensive homes in Singapore are found, had a 17.9% share. The most expensive apartment/condominium unit (in terms of $ psf) sold by a developer in July was a unit at Boulevard Vue which fetched $4,600psf. Far East sold the high-floor unit of 4,456sqft for $20.5 million.

URA’s data shows that other high-end deals last month included a unit at The Orchard Residences which sold at $4,099psf and another at Skyline @Orchard Boulevard at $3,719psf.

The least expensive non-landed home was a unit at The Minton in Hougang which was transacted at $612psf.

July’s surge in primary market sales came on the back of three major launches – 368 Thomson, Terrene at Bukit Timah and The Scala at Serangoon Avenue 3. Together, they made up 46.6% of the total 1,544 units developers sold in July.

The top-selling project was The Scala, with 400 units transacted at a median price of $1,173psf.

Also helping to boost last month’s sales were sell-out launches for three projects that comprised mostly one-bedders – the 51-unit Centra Suites at Lorong 25 Geylang, 99-unit Haig 162 and Leicester Suites (46 of the 47 units were sold last month).

Developers launched 1,335 private homes in July, up from 1,010 units in June.

Projects expected to be released after the Hungry Ghost Month includes NV Residences in Pasir Ris, Twin Peaks on the Grangeford site, Cityscape in Mergui Road and Killiney 18.

Two executive condo projects – the 573-unit Esparina Residences at Compassvale Bow in Sengkang and the Chinese developer MCC Land’s 406-unit The Canopy in Yishun – are slated for release in October, says market watchers.
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Another project to launch next month: TWIN PEAKS

Overseas Union Enterprise (UOE) will launch TWIN PEAKS – a project at the site of The Grangeford – next month. This is according to a report in BT.

Apartments at the 99-year TWIN PEAKS at Leonie Hill Road will be fully furnished and will be launched at “market rates”. A source flagged the possible selling price at $2,700 – 3,200psf, and estimated that a one-bedroom unit could cost around $1.5 million.

One-bedders at 550 – 570sqft will make up 60% of the 462-unit project. The remaining units will comprise two-bedders measuring 1,060sqft and three-bedders at 1,400 – 1,900sqft.

The said prices are comparable to those at projects nearby. Caveats lodged with the authorities show a unit at Grange Infinite changing hands for $2,862psf last month.

Buyers can choose from a list of furnishings, which include Herman Miller chairs and Foscarini lamps. OUE is able to get discounts on these items through bulk purchase – a Herman Miller chair can cost some 40% less than the retail price.

It is unclear how much the furnishings add to development costs. According to a Rider Levett Bucknall report in March, a luxury quality condominium can cost $334 – 465psf of gross floor area to build. The unit land price for The Grangeford was reported to be $1,810psf ppr.

Such fully furnished apartments are supposedly targeted at investors who wish to lease out their apartments straightaway once the project is completed. But the wife and I wonder how much premium one can really get on the lease with those Herman Miller chairs and Foscarini lamps…

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